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Your Tutor: Christina Robinson (Managing Director)

Barry Cryer

Christina has been working with businesses since 2013 to launch, develop and perfect their online presence. Her cool, calm approach to digital marketing will leave you walking away with practical strategies that you can implement immediately into your business. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player in your market.

Christina is MD of Green Umbrella Marketing, a digital marketing agency known for providing social media management and coaching services, design and print services, and online marketing strategies.

The Key To Generating Leads On LinkedIn - £49.99

This course will show how to generate leads effectively by building a network around you and leveraging those connections.  You'll master the dos and don'ts that will find qualified leads and turn them into business!
Read more below!

Aims

Once completed, you will have the confidence to build those relationships, know how best to approach lead generation.

Requirements

Basic computer skills

 

Details

This course will take you through how to leverage your presence on LinkedIn - we'll teach you how to build a network and give you the tools to work that network to help convert those qualified leads into business. With the right strategy, LinkedIn can be a fantastic source of actionable leads. If you have been struggling to leverage this platform, then this is a course is for you. We'll guide you on everything from creating content that drives engagement through to targeting prospects and nurturing your network so that you receive those all-important referrals.

CPD Accreditation Number
#1011913

Accreditation Expires
07 Oct 2023

CPD Credits
2 Credits

https://thecpdregister.com/view/the-key-to-generating-leads-on-linkedin-428540

Chapters you'll take on this course

01. Introduction

Introduction

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Introduction

This chapter will explain what the course will cover.

Aims

You will get a better understanding of what is to come.

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What makes LinkedIn different?

This module will explain how LinkedIn is different from other social media platforms.

Aims

You will gain an understanding of the tone of the platform.

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Core LinkedIn Stats

There is a huge amount of statistical data out there on LinkedIn, here we share 3 stats that you need to know.

Aims

You will learn how many members, the demographic and best times to post.

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Chapter Assessment

A few questions to test your understanding of what you've seen in this chapter - don't worry, nothing too challenging.

Aims

A successful pass rate will move you on to the next chapter.

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02. Prospecting On LinkedIn

Prospecting On LinkedIn

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Are you Broadcasting?

What's your approach to Linkedin? Are you a broadcaster or is your presence magnetic?

Aims

An understanding of what you should / shouldn't be posting.

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How do you attract people to you on LinkedIn?

Is your LinkedIn profile fully optimised? If not, it needs to be! Think about what it is you are communicating through your LinkedIn Profile. If your profile needs work, take a look at our short course on perfecting your LinkedIn profile.

Aims

You will learn the best tactics to attract connections.

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Prospecting Using LinkedIn Search

The best way to prospect on LinkedIn is to build your network by making meaningful connections. Even on a free LinkedIn account, there is power in the search options available to you. Use these to tap in and really focus on the people most likely to do business with you.

Aims

You will learn how to search prospects effectively.

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Third party prospecting tools for Boolean searches

Have you heard of Boolean search? If the answer is no, don't worry - we introduce you to a fantastic tool that will help you seek prospects on linkedIn without affecting your search limits. 

Aims

You will have an understanding of what Boolean is used for and how to use it.

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Chapter Assessment

A few questions to test your understanding of what you've seen in this chapter.

Aims

A successful pass rate will move you on to the next chapter.

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03. Engaging your Prospects

Engaging your Prospects

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Don't Sell - Build Relationships

As much as LinkedIn is a fantastic place to generate leads, it's also not the place to be sharing direct sales messages! A strategy of interaction and engagement is key if you want to be noticed by your target audience.

Aims

You'll learn the best strategy to build relationships.

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Giving your audience something to engage with

We've talked about engaging with your LinkedIn connections - now it's time to discuss how we can give them something to engage with too!

Aims

You will have the knowledge of how to post, tag, hashtags and polls etc.

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Your Content Is Your Currency

So now we understand we need to update things regularly, but we're not supposed to be selling our services - what content should we be posting?

Aims

You'll have an understanding of the 80/20 rule and what's good to post to generate leads.

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Chapter Assessment

A few questions to test your understanding of what you've seen in this chapter.

Aims

A successful pass rate will move you on to the next chapter. 

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04. Closing your prospects

Closing

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Closing your prospects

A look back on what's been covered in this course as well as resources given.

Aims

You'll now be ready to put the things in you've learnt into practice.

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Add to your basket and start learning for just £49.99

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